How to Fix Bad Branding

Pageant Prep

Being a titleholder comes with many responsibilities, but perhaps the most important is maintaining your presence with a strong brand as a public figure. Public figures can easily fade into the background unless they are actively marketing themselves to the community and taking hold of their personal brand. It’s easy to fall into some bad branding habits that could seriously impact your ability to connect with appearances, gain sponsors, and potentially impact your interview strength. But, it’s even easier to fix these three mistakes!

  1. Phantom Pages
    • Bad Branding: Last year you were Miss Local County, and had a Facebook page to share pictures and updates. This year you are Miss Regional. You make a new page, but instead of naming it after your new title you name it after your name. 2 points! But what happens to your Miss Local County Page? It fades away but never goes away. It is social media litter.
    • How to Fix It: First, recruit your followers to your new page. Make a post on the old page, and tag the new one. Another great tip is to change your old page’s default picture or cover photo to a graphic that has the name of your new page. Finally, invite your friends to like and share your page. If possible, share your page to your pageant’s local org page or group.
    • Delete your Phantom Pages:Screen Shot 2015-10-13 at 9.03.39 PM
  2. Miscellaneous Pictures
    • Bad Branding: Every weekend you are at an event. You are constantly serving the community, visiting schools, and speaking with politicians. And you never forget to take a picture to document the occasion. But when you post it on Facebook, every picture winds up in the Timeline Pictures album. This makes it impossible to sort out photos based on the event. The community may not know what the picture is from, or the event hosts may not be able to find the photos as easily to use on their marketing tools. The pictures are no better than they’d be in a box in the closet.
    • How to Fix it: Go into your page’s “timeline photos” or “mobile uploads”. One by one, open a photo and assign it to a designated album.
    • Moving Pictures into Albums:Screen Shot 2015-10-13 at 9.16.11 PM
  3. Inconsistent Handles
    • Bad Branding:
    • How To Fix It: Changing your Twitter and Instagram handles is incredibly easy. Choose a handle that you want to use for all of your accounts. Before changing one account, check the availability on all sources.
    • Changing Your Twitter Handle: Screen Shot 2015-10-19 at 10.43.08 PM

Having a flawless personal brand isn’t easy, but fixing these three mistakes will improve it by leaps and bounds. The importance of a strong social media presence is often the tipping point in the interview room, can impact your stage presence, and ensures you are fulfilling the job you were hired for.

Vote for Jamie: #Go4It

National Competitions

Just two months ago, Jamie Lynn Macchia was crowned Miss New York in her 4th and final attempt at the state crown. She has already made appearances across the state, traveled to New Jersey and Florida, and has been working incredibly hard to promote her platform Inspiring Action Against Pediatric Cancer, specifically in regards to fundraising for research and support groups.

Jamie has the challenge and pleasure of representing New Yorkers as the first Staten Islander to win the title in many years. Jamie is beautiful, talented, and smart (everything needed to become Miss America!), and has an incredible smile that lights up any room (or stage).

Who is Miss New York?

But now is the important part for New York’s fans and supporter. Prior arriving in Atlantic City at least we have the opportunity to secure a spot in the finals. Jamie will be representing New York next month at the National Pageant, and by voting for her every day we can guarantee her a spot in the Top 15, and a performance on Finals Night.

How to Vote for Miss New York

Unlike in the past, voting is done on social media. Using Facebook or Twitter, simply use the hashtag #MissAmericaVote and include the words “New York” in the content. “We Love New York” works pretty well. Support Miss New York, Jamie Lynn Macchia, and help secure her place in the Finals at Miss America. So Vote for Jamie Lynn every day on your social media accounts. It’s as easy as retweeting @PageantFile each day on Twitter.

Why You Should Vote for Miss New York

It wasn’t long ago that Claire Buffie, Miss New York 2010, won the honor of becoming People’s choice. Kaitlin Monte was second runner up in the competition and won a preliminary award. Mallory Hagan became the fourth Miss New York to become Miss America in history. Nina Davuluri resurected the Miss Syracuse title, and was the first Miss America of Indian Decent. Then Kira Kazantsev shattered history with the infamous three-peat. New York has big expectations for our titleholder, and without a doubt know that Jamie can #Go4It!

Flashback Friday 8/8

Titleholder Events

*The 2014 local titleholders have been very busy this month, recollecting themselves from the Miss NY experience, getting ready to go back to school and still promoting their personal platform and serving the local communities. Hours of dedication go into being a titleholder and representing the region, both before and after the State Pageant. This is not an extensive list of every titleholder’s journey, but rather a peek into their very active reigns. Some events may have been missed or omitted. Please follow each titleholder’s individual journey on their personal blog or fan page. Highlights of the great work done by Local Titleholders this week.


Titleholder Tuesday: Miss Empire Capital Region

Titleholder Interviews

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Once again, Katelyn Smith is an Empire girl! In 2012, she won her first title and competed at Miss New York as Miss Empire Rose. She returned the following year as Miss Fulton County. This year she will represent the capital region at the state pageant as Miss Empire Capital Region 2014.

We Love New York: Vote for Nina Davuluri

National Competitions

Recently, as I’m sure you already know from my blog post about it, my sister and friend made the journey down to Staten Island and watched in excitement as my friend, Nina aka Miss Syracuse, was crowned Miss New York. I couldn’t have been more pleased. I have been routing for her since I met Nina during Miss Greater Rochester, which now seems like centuries ago!

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Now, Nina has the challenge and pleasure of representing not only New Yorkers, but UPSTATE New Yorkers at the Miss America pageant. This year, Miss America is coming home. After moving to Las Vegas nearly a decade ago, the Miss America pageant is returning to the Boardwalk Hall in Atlantic City, New Jersey. And instead of being held in January, the pageant was pushed up to September 15th. Nina is clearly beautiful, talented, and smart (everything needed to become Miss America!), but two months is hardly any time at all to prepare!

So Click Here to Vote for Nina, and support Miss New York, Nina Davuluri, and help secure her place in the Top.